So here are the steps to reach a launch (this is what you do BEFORE You launch).

How to Prepare for a Launch:

Determine and do the market research behind what you want to launch (course, book, product, etc) is fulfilling a need with your ideal client

Find the best platform that your market researched client base will understand how to use

Create the full whatever you are going to launch

Have at least 3-5 people test the process

Create a full marketing plan and the timeline for the launch

Create email marketing launch plan

Create all deliverables for launch including social media posts, ads, video scripts, etc.

Start pre-launch excitement building

Launch

Launch Post Mortem what went right, what went wrong take notes on all of it