So here are the steps to reach a launch (this is what you do BEFORE You launch).
How to Prepare for a Launch:
Determine and do the market research behind what you want to launch (course, book, product, etc) is fulfilling a need with your ideal client
Find the best platform that your market researched client base will understand how to use
Create the full whatever you are going to launch
Have at least 3-5 people test the process
Create a full marketing plan and the timeline for the launch
Create email marketing launch plan
Create all deliverables for launch including social media posts, ads, video scripts, etc.
Start pre-launch excitement building
Launch Post Mortem what went right, what went wrong take notes on all of it