Social Media sites like Facebook, Twitter, and Instagram have improved the way people connect and share. Think of this as going out for that after-work drink to connect with your neighborhood. As you know, businesses thrive where people thrive. With the number of people that log into social media sites every day, online marketers have found new ways and platforms to grow their online businesses.

Today social media isn’t just a fantastic way for people to meet and share. It’s also one of the most powerful advertising tools you can use to connect with your ideal clients.

Social media is, however, like a double-edged sword, it’s something that needs to be handled with care. In the hands of a skilled marketing strategist, it’s a useful sales tool. In the hands of an amateur, it is a weapon of destruction to their business.