Why DIY isn't free!
So often I hear that an entrepreneur is going to save money by doing it (website, branding, business planning, marketing, etc.) themselves.
When you create your own brand, you are literally leaving so much money on the table. It's costing you thousands of dollars in leads and clients and longterm stability in your business.
You as a business and a brand are unique and an expert in your field of genius, can anyone see that in your branding? How many more hours do you have to put in making people see that when you could just have a brand that attracts them?
When your brand is solid, strategic and screams your name and is representing the best of you and your business, those ideal clients come running to you ready to buy. Because your branding already gives them a small glimpse of everything you are and can be for them.
So doing your own brand won't give you ANY of that. It'll be fine and look fine but is that what we're aiming for here?!
You deserve everything. So stop trying to do everything yourself, because when you do you end up throwing money out the window.