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  • Rockstar CEO

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    posted in General Discussion read more
  • Rockstar CEO

    The goal of a content marketing strategy is to draw traffic and boost sales through the use of that content. It will also boost brand awareness and increasing user engagement.

    Below are some content marketing strategies you need to consider doing for your business:

    Make Your Own Blog

    It will not take you a lot of time to make your own blog. WordPress is a perfect place for you to begin because it is free, and you will find different plugins you could utilize to monitor your success. If you look around, nearly every website you visit will have a blog. So make sure you do not skip it!

    Your blog can have whatever type of content you want. It could be text, images, or videos, it doesn’t matter! As long as you are offering a way for prospective customers to engage and reach you.

    Recognize Your Target Audience

    Who is your target audience? If you aren’t sure, you can check out your competitors. Determine whom they’re targeting, how they are implementing it as well as the kind of content their audiences enjoy. This will give you a great starting point for your content. Just make sure you make it your own!

    Develop Content Your Audience Wants
    Make sure you are producing content in a format that your audience prefers. If they seem to like video or audio more than text, be sure to create more video or audio content. Your best bet is to cover all 3 and use the content across as many platforms as you can. There is no reason you can’t get many miles out of one piece of content.

    Create Your Goals
    What do you wish to accomplish? Do you want to double up your sales with content? Perhaps you like to have thousands of followers on your blog. You see goals fuels your content marketing strategy. They are your tools with which you track your development and compare outcomes.

    Plan Your Content

    The next thing you need is to plan your content. Look at your goals and plan your content using a schedule. Make sure you answer the what, when, how, where, and who.

    Promotion and Marketing
    Clicking “Publish” will not ensure readers so make sure you are promoting your content in as many places as possible! Pinterest is a great way to get your content to start working for you on auto-pilot.

    Track and Adapt
    Always be watching your numbers so that you know what to tweak and where. This will help you improve your content marketing strategy week after week until you find what works best for you.

    Content marketing can take a decent amount of time and effort, but if you stick with it and stay consistent, it also has a big pay off!

    Looking for Free Coaching?
    Check out 5-Minute RBB Tips each morning at 9 am EST. https://www.facebook.com/rbbmorningshow/

    Looking to connect for a free 30-minute consultation call? https://bebossgirl.com/schedule-free-consultation/

    posted in Marketing and Social Media read more
  • Rockstar CEO

    The goal of a content marketing strategy is to draw traffic and boost sales through the use of that content. It will also boost brand awareness and increasing user engagement.

    Below are some content marketing strategies you need to consider doing for your business:

    Make Your Own Blog

    It will not take you a lot of time to make your own blog. WordPress is a perfect place for you to begin because it is free, and you will find different plugins you could utilize to monitor your success. If you look around, nearly every website you visit will have a blog. So make sure you do not skip it!

    Your blog can have whatever type of content you want. It could be text, images, or videos, it doesn’t matter! As long as you are offering a way for prospective customers to engage and reach you.

    Recognize Your Target Audience

    Who is your target audience? If you aren’t sure, you can check out your competitors. Determine whom they’re targeting, how they are implementing it as well as the kind of content their audiences enjoy. This will give you a great starting point for your content. Just make sure you make it your own!

    Develop Content Your Audience Wants
    Make sure you are producing content in a format that your audience prefers. If they seem to like video or audio more than text, be sure to create more video or audio content. Your best bet is to cover all 3 and use the content across as many platforms as you can. There is no reason you can’t get many miles out of one piece of content.

    Create Your Goals
    What do you wish to accomplish? Do you want to double up your sales with content? Perhaps you like to have thousands of followers on your blog. You see goals fuels your content marketing strategy. They are your tools with which you track your development and compare outcomes.

    Plan Your Content

    The next thing you need is to plan your content. Look at your goals and plan your content using a schedule. Make sure you answer the what, when, how, where, and who.

    Promotion and Marketing
    Clicking “Publish” will not ensure readers so make sure you are promoting your content in as many places as possible! Pinterest is a great way to get your content to start working for you on auto-pilot.

    Track and Adapt
    Always be watching your numbers so that you know what to tweak and where. This will help you improve your content marketing strategy week after week until you find what works best for you.

    Content marketing can take a decent amount of time and effort, but if you stick with it and stay consistent, it also has a big pay off!

    Looking for Free Coaching?
    Check out 5-Minute RBB Tips each morning at 9 am EST. https://www.facebook.com/rbbmorningshow/

    Looking to connect for a free 30-minute consultation call? https://bebossgirl.com/schedule-free-consultation/

    posted in Share Your Blogs read more
  • Rockstar CEO

    How to Repurpose Your Blog Content for Your Business You have an amazing, value-packed blog post…and it’s not doing anything for you. Did you know that you can get over 1 week’s worth of content out of one well-crafted blog post? There is podcast content, video content, social media content, and article content all rolled into one blog post!

    The following are ways on how to repurpose your contents for your business:

    Use Visuals
    Make your content visual!
    Create infographics, quote graphics, illustrations, or anything else you can think of that will grab your audience’s attention.

    You can also turn your posts into videos if you want!

    Refresh Your Old Content
    Give some of your older a content a facelift. You can go through and bring the content more current. Add updated content upgrades to it as well. Redo-older videos that need a refresh. Sometimes you will have plenty of content that needs to be updated rather than trying to create something new. Don’t overlook this treasure trove that you already have!

    Get Social
    Use your content to create your social media content. Don’t waste time reinventing the wheel. Use what you have to develop quick one-liners or even a really excellent case study to share across your social channels to drive traffic and increase engagement.

    Quote Yourself
    Had a great one-liner or “tweetable”? Make it into a quote! You’re an expert in one you do. Don’t be afraid to quote yourself! Use these to create images, tweets, or even to share in a forum.

    There is no reason that you cannot get many miles out of one piece of content. Don’t waste precious time attempting to come up with 30 days of the entirely new content month after month. Place all your effort into some excellent blog content, then put that content to work for you. Use what you have and work smarter, not harder!

    Looking for Free Coaching?
    Check out 5-Minute RBB Tips each morning at 9 am EST. https://www.facebook.com/rbbmorningshow/

    Looking to connect for a free 30-minute consultation call? https://bebossgirl.com/schedule-free-consultation/

    posted in Marketing and Social Media read more
  • Rockstar CEO

    How to Repurpose Your Blog Content for Your Business You have an amazing, value-packed blog post…and it’s not doing anything for you. Did you know that you can get over 1 week’s worth of content out of one well-crafted blog post? There is podcast content, video content, social media content, and article content all rolled into one blog post!

    The following are ways on how to repurpose your contents for your business:

    Use Visuals
    Make your content visual!
    Create infographics, quote graphics, illustrations, or anything else you can think of that will grab your audience’s attention.

    You can also turn your posts into videos if you want!

    Refresh Your Old Content
    Give some of your older a content a facelift. You can go through and bring the content more current. Add updated content upgrades to it as well. Redo-older videos that need a refresh. Sometimes you will have plenty of content that needs to be updated rather than trying to create something new. Don’t overlook this treasure trove that you already have!

    Get Social
    Use your content to create your social media content. Don’t waste time reinventing the wheel. Use what you have to develop quick one-liners or even a really excellent case study to share across your social channels to drive traffic and increase engagement.

    Quote Yourself
    Had a great one-liner or “tweetable”? Make it into a quote! You’re an expert in one you do. Don’t be afraid to quote yourself! Use these to create images, tweets, or even to share in a forum.

    There is no reason that you cannot get many miles out of one piece of content. Don’t waste precious time attempting to come up with 30 days of the entirely new content month after month. Place all your effort into some excellent blog content, then put that content to work for you. Use what you have and work smarter, not harder!

    Looking for Free Coaching?
    Check out 5-Minute RBB Tips each morning at 9 am EST. https://www.facebook.com/rbbmorningshow/

    Looking to connect for a free 30-minute consultation call? https://bebossgirl.com/schedule-free-consultation/

    posted in Share Your Blogs read more
  • Rockstar CEO

    How to Avoid Burnt Out Running Your Business Running a business is never easy. There are many challenges that may come up over time, and you’ve got no choice but to deal with these problems one after the other. No wonder a lot of business owners feel exhausted managing their businesses. Common signs of business burn-out include: feeling overwhelmed, exhausted, cynical, frustrated, and more.

    Here are a few tips on how to prevent burn-out when running a business:

    Be Organized
    If you’ve got no control of your daily business operations, activities, data, and files, this can cause serious headaches and stress. Try organizing your desk and your computer files. It will help prevent distractions when searching for something you need in the moment. This helps in saving you from stress-induced burnout.

    Determine Your Stressors
    For sure, there are some things that you do not love about your business. So the result might be procrastination. When you deal with things that you don’t like to do, it can feel like it takes longer than ever, more painful than before. Determine your stressors so that you can easily create a plan and get this done as soon as possible.

    Learn to Say No
    It’s challenging to turn down business, but taking the projects that you do not want to do can hasten the onset of burn-out. Measure all the incoming projects before taking them on. Learning to say no can save yourself from burn-out.

    Find a Creative Outlet
    Managing can sometimes be lonely, terrifying, and stressful. Those with a great support system even find it difficult to get an outlet. Search for a creative activity, like journaling for example. Journaling can be productive for exploring, digesting, and explaining what you face as a business owner in a healthier way. Find what works for you to vent the negative emotions that come up as you navigate running your business.

    Practice Mindfulness
    When things start to feel overwhelming and burn-out sets in, don’t panic. Make sure to take a moment and be mindful of the present. Usually, the feelings that you experience are linked to fears about things going wrong in the future rather than what you’re dealing with now. Practice mindfulness and focus on the present to save you from concerns and thoughts that can cause burn-out. The famous Stoic philosopher Seneca said, “We suffer more in imagination than in reality”.

    Business is something you must enjoy while earning and not something that drains you. Follow the steps mentioned above, and you can certainly prevent getting burn-out when running your business.

    Looking for Free Coaching?
    Check out 5-Minute RBB Tips each morning at 9 am EST. https://www.facebook.com/rbbmorningshow/

    Looking to connect for a free 30-minute consultation call? https://bebossgirl.com/schedule-free-consultation/

    posted in Business Strategy and Systems read more
  • Rockstar CEO

    How to Avoid Burnt Out Running Your Business Running a business is never easy. There are many challenges that may come up over time, and you’ve got no choice but to deal with these problems one after the other. No wonder a lot of business owners feel exhausted managing their businesses. Common signs of business burn-out include: feeling overwhelmed, exhausted, cynical, frustrated, and more.

    Here are a few tips on how to prevent burn-out when running a business:

    Be Organized
    If you’ve got no control of your daily business operations, activities, data, and files, this can cause serious headaches and stress. Try organizing your desk and your computer files. It will help prevent distractions when searching for something you need in the moment. This helps in saving you from stress-induced burnout.

    Determine Your Stressors
    For sure, there are some things that you do not love about your business. So the result might be procrastination. When you deal with things that you don’t like to do, it can feel like it takes longer than ever, more painful than before. Determine your stressors so that you can easily create a plan and get this done as soon as possible.

    Learn to Say No
    It’s challenging to turn down business, but taking the projects that you do not want to do can hasten the onset of burn-out. Measure all the incoming projects before taking them on. Learning to say no can save yourself from burn-out.

    Find a Creative Outlet
    Managing can sometimes be lonely, terrifying, and stressful. Those with a great support system even find it difficult to get an outlet. Search for a creative activity, like journaling for example. Journaling can be productive for exploring, digesting, and explaining what you face as a business owner in a healthier way. Find what works for you to vent the negative emotions that come up as you navigate running your business.

    Practice Mindfulness
    When things start to feel overwhelming and burn-out sets in, don’t panic. Make sure to take a moment and be mindful of the present. Usually, the feelings that you experience are linked to fears about things going wrong in the future rather than what you’re dealing with now. Practice mindfulness and focus on the present to save you from concerns and thoughts that can cause burn-out. The famous Stoic philosopher Seneca said, “We suffer more in imagination than in reality”.

    Business is something you must enjoy while earning and not something that drains you. Follow the steps mentioned above, and you can certainly prevent getting burn-out when running your business.

    Looking for Free Coaching?
    Check out 5-Minute RBB Tips each morning at 9 am EST. https://www.facebook.com/rbbmorningshow/

    Looking to connect for a free 30-minute consultation call? https://bebossgirl.com/schedule-free-consultation/

    posted in Share Your Blogs read more
  • Rockstar CEO

    How Fear Can CrippleYour Business Fear is a powerful force in life. It can influence actions and decisions from people, as well as the results that they achieve. At a certain point, who you are and what you do has been influenced by fear in one way or another. While fear can protect you, it frequently becomes an obstacle between you and your business goals. Succeeding in business depends on your knowledge of how to leverage fear.

    Ways Fear Can Negatively Impact Your Business

    Fear can bring intense worry and negative thinking making business owners reluctant to take risks and achieve their goals. Acting out of fear can cripple your business because you spend all your time thinking of horrible things that could happen rather than striving to become better in terms of running or managing your business.
    Fear affects your confidence. This will wear down your strength and tenacity and can affect how you work with your clients.
    Fear can also affect your state of mind making you unable to make sound business decisions.
    Fear can make you feel disabled and unable to move forward.
    Courage is not the absence of fear, it is the presence of action in the face of fear. The courageous person acts while the fearful get stuck.

    Helpful Ways to Overcome Fear and Stop this from Crippling Your Business

    Fear is inevitable, but there are ways to prevent it from affecting your business negatively. Here are a few suggestions for taking back control:

    Overcome Fears with Audible Words

    Fight your negative thoughts by saying positive words out loud. Try shouting! Don’t worry about seeming silly. The cliche “Fake it ‘til you make it” works. By saying positive words out loud, you are reaffirming to yourself that you are in control, instead of the fear running you.

    Live in the Present

    When starting a business, fear of your previous failures won’t help you. Just keep moving forward. Try practicing mindful meditation to calm your thoughts. If you are a person of faith, prayer can also help center your mind. Whatever you find that works, the goal is to live in the present by focusing on what you’re trying to accomplish and taking the little steps every day to get closer to achieving it.

    Reframe Your Fears

    The feeling of being excited and the feeling of being nervous both make your body react the same way. All that matters is changing the way you look at the response. If you begin to feel nervous, reframe the situation in your mind to find possibilities that excite you and utilize those feelings to motivate yourself to take that leap of faith.

    If fear starts to set in, practice these tips to overcome your fears, and stop them from crippling your business. If you want to succeed in business, embrace positive feelings and a winner’s mindset to move forward and take your business to the next level.

    Looking for Free Coaching?
    Check out 5-Minute RBB Tips each morning at 9 am EST. https://www.facebook.com/rbbmorningshow/

    Looking to connect for a free 30-minute consultation call? https://bebossgirl.com/schedule-free-consultation/

    posted in Business Strategy and Systems read more
  • Rockstar CEO

    How Fear Can CrippleYour Business Fear is a powerful force in life. It can influence actions and decisions from people, as well as the results that they achieve. At a certain point, who you are and what you do has been influenced by fear in one way or another. While fear can protect you, it frequently becomes an obstacle between you and your business goals. Succeeding in business depends on your knowledge of how to leverage fear.

    Ways Fear Can Negatively Impact Your Business

    Fear can bring intense worry and negative thinking making business owners reluctant to take risks and achieve their goals. Acting out of fear can cripple your business because you spend all your time thinking of horrible things that could happen rather than striving to become better in terms of running or managing your business.
    Fear affects your confidence. This will wear down your strength and tenacity and can affect how you work with your clients.
    Fear can also affect your state of mind making you unable to make sound business decisions.
    Fear can make you feel disabled and unable to move forward.
    Courage is not the absence of fear, it is the presence of action in the face of fear. The courageous person acts while the fearful get stuck.

    Helpful Ways to Overcome Fear and Stop this from Crippling Your Business

    Fear is inevitable, but there are ways to prevent it from affecting your business negatively. Here are a few suggestions for taking back control:

    Overcome Fears with Audible Words

    Fight your negative thoughts by saying positive words out loud. Try shouting! Don’t worry about seeming silly. The cliche “Fake it ‘til you make it” works. By saying positive words out loud, you are reaffirming to yourself that you are in control, instead of the fear running you.

    Live in the Present

    When starting a business, fear of your previous failures won’t help you. Just keep moving forward. Try practicing mindful meditation to calm your thoughts. If you are a person of faith, prayer can also help center your mind. Whatever you find that works, the goal is to live in the present by focusing on what you’re trying to accomplish and taking the little steps every day to get closer to achieving it.

    Reframe Your Fears

    The feeling of being excited and the feeling of being nervous both make your body react the same way. All that matters is changing the way you look at the response. If you begin to feel nervous, reframe the situation in your mind to find possibilities that excite you and utilize those feelings to motivate yourself to take that leap of faith.

    If fear starts to set in, practice these tips to overcome your fears, and stop them from crippling your business. If you want to succeed in business, embrace positive feelings and a winner’s mindset to move forward and take your business to the next level.

    Looking for Free Coaching?
    Check out 5-Minute RBB Tips each morning at 9 am EST. https://www.facebook.com/rbbmorningshow/

    Looking to connect for a free 30-minute consultation call? https://bebossgirl.com/schedule-free-consultation/

    posted in Share Your Blogs read more
  • Rockstar CEO

    How to Price Your Services and Stand Out from the Crowd In today’s world, where business competition is tough, it’s quite challenging to differentiate your business from the crowd and establish your own identity. However, this is highly possible. For your business to stand out, you have to focus on making a consistent effort to provide outstanding services and pricing your services correctly.

    How to Make Your Services Stand Out

    Numerous businesses revealed that services are what make them stand out. However, this is not enough. You want to deliver top-of-the-line services compared to your competitors, and here are a few ways to do that:

    Address the Pain Points of your Consumer

    If you want to win customers, the best way is to alleviate their pain. To make your service stand out, think about how your service resolves common problems and meets common needs.

    Do Business in a Unique Way
    Identifying the flaws of your competition is a good way of setting your business apart. It will help you develop a unique strategy to market your service to the public.

    Narrow Your Focus

    In an attempt to serve everybody, you serve no one. This is particularly true for businesses that are service-based. Adapting your approach for a wide range of businesses isn’t helpful or practical, and makes it difficult for individuals to figure out if your company is the perfect fit. Narrowly defining who you serve is an excellent way to stand out.

    Offer a Reliable Guarantee

    Guarantees are an ideal way of reducing the perceived risks of paying for your services. These eliminate the hesitation to make purchases, which is a factor that can increase your sales. Additionally, guarantees can make your business more likable and reliable.

    Pricing Your Services

    Maximizing profit margins is possible when you choose the most suitable price for your service or product. When pricing your services, it’s important to have the best pricing strategy in mind. Pricing strategy is an all-encompassing term accounting for things such as:
    Market conditions
    Account segments
    Competitors’ actions
    Trade margins
    The ability of consumers to pay
    Variable costs
    Production costs
    Distribution costs

    These are a few ways on how you can price your services and make them stand out from the crowd. There are many different ways to explore, but the ones mentioned above can help you provide quality services that leave a mark in the heart of customers.

    Looking for Free Coaching?
    Check out 5-Minute RBB Tips each morning at 9 am EST. https://www.facebook.com/rbbmorningshow/

    Looking to connect for a free 30-minute consultation call? https://bebossgirl.com/schedule-free-consultation/

    posted in Marketing and Social Media read more